Coffee Cup Advertising

Coffee cup advertising is the next generation of advertising media.

Did you know that the average time a coffee cup sits in front of someone is 37 minutes - Source: Quantum 2007

Coffee cup advertising is one of the strongest mediums in which to deliver a message as thousands of people every day purchase it.

Coffee Cup Advertising is one of the fastest growing outdoor advertising segments in Australia.

Coffee is personal. It stimulates thoughts and engages the consumer in a way and mindset that no other media can. Coffee makes you feel good about yourself.

It is a proven fact that coffee combined with a message will deliver an increased positive perception of a brand.

84% of cups consumed in CBD's are consumed sitting at an internet accessable computer. (Source Quantum 2007). The dove-tail effect of this means that the medium targets consumers right where they are able to source more information about your product. 66% of respondants to a recent campaign run for the NAB used the web as a first source for further information. (Source: Quantum 2007)

For Cafes

The cost of the cup on a take-away coffee equates to around 40% of the hard costs to make the coffee. By joining a coffee cup advertising company you are instantly increasing your bottom line on your biggest product by, you guessed it, over 40%. So you are worried about customer backlash? For years now, the big bean companies have been charging you to advertise their brand, and to what benefit is this to you? The bean companies may tell you that they are subsidising the cost of your beans on the basis that you buy their branded cups.