How We Treat Our Customers

Each time a client runs a coffee cup advertising campaign they have an objective to achieve. Previous campaigns have been used to drive sales, build a database, build brand awareness and recognition or to simply put the brand under the nose of their competitors. Coffee Cup Advertising has achieved these objectives for clients such as Microsoft, BMW, Channel 10, ING Direct and NAB.

Once the client has their objective, Coffee Cup Advertising will present a recommended list of cafes to the client which also includes a list of the surrounding businesses that frequent the cafes. The cafes involved in the campaign are also sent a copy of the artwork for their approval.

Before a campaign is sent into the cafes Coffee Cup Advertising will send a sample of the cups to the client to have them approved before the complete order goes into production. This is just one of many stepsCoffee Cup Advertising uses to guarantee that the client is 100% satisfied with the product before it is sent to market.

After delivery of the advertised coffee cups into cafes, Coffee Cup Advertising will confirm that cafes have received their full orders and that the cups are in use from the dates set out by the client. Proof of Posting (POPs) are sent back to the client with the names of the cafes.

A full report is also presented to the client at the conclusion of the campaign which outlines the orders sent to cafes and the total number of cups that entered the market place within their campaigns. Being experts in this field, Coffee Cup Advertising has taken measures to ensure that the correct amount of high-quality cups are manufactured and distributed into the cafes.

Not only do we have an impressive list of clients, but the feedback on our service and accountability of campaigns we run is second to none.

Qantas incorporated coffee cup advertising into their mix when it came time to changing consumers credit card frequent flyer points. The campaign promoted awareness and was used to drive consumers online.

Sensis used coffee cup advertising for an end of year Yellow Pages promotion. The campaign targed CBD workers and drove consumers online to the yellow.com.au website. This campaign was able to be very specific in targeting key consumers in conjuction with other media.

Targeted a specific demographic around Sydney’s Eastern suburbs and CBD for the launch of their new car the Fiat 500.

The brief was simple, find Blackberry users and put the advertised coffee cup in their hands. Using demographic information, they were able to put the Nokia E75 cups into the hands of Blackberry users nationally.

B-Pay were able to target time poor CBD workers for a brand awareness campaign. This was run simultaneously over a number of capital cities around Australia.

Bigpond News targeted CBD workers across two cities by driving consumers to interact via SMS.

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